Sunday, October 30, 2016

New Building,Lost Identity

Matthew Harrington
Mass Communication 1313
Oct/30/2016

SEO-KTSW/University Star Trinity

            San Marcos Texas Sunday, October 30, 2016- KTSW’s move to the Trinity building appeared smooth, but it might have actually led to a loss of self-identity.
            On Thursday Oct 27. The Mass communication week hosted the “Texas State Media Open House” this event was to celebrate The University Star and KTSW 89.9 now shared office space. The event showed off the KTSW’s new On-air studio as well as The University Stars’ updated newsroom. 
To some the move seemed uneventful. Aaron Joseph, news reporter for KTSW said that “The move was handled effectively, and was smooth from his viewpoint.” Joseph enjoys Trinity, to him it seems less hectic. The interaction between KTSW and The University Star is minimal, Joseph saying that he has yet to interact with the University Star.
            Complacency with the move seems to be the common theme within Trinity. Janelle Abad, music director for KTSW said that she is indifferent to Trinity “The idea was okay. The execution and thoughtfulness was not.” Abad continued by saying that she was happier in KTSW’s old location of Old Main, to her Trinity does not feel like a creative space.
            The cause of this angst can be seen on the walls of Trinity, they’re undecorated and clean. Unlike the walls of Old Main which were plastered with posters and character. An undeniable upgrade of equipment can be seen within Trinity, every inch of the workspace seems to have new computers and television sets.
            Is the change of scenery a good thing for student media on the Texas State campus? Only time will tell. Production Director, Connor Schwanke explained the feelings of KTSW employees best “When we moved to a new building we lost our old identity.” Now the only question for KTSW is if a new identity is considered progression or a loss of everything they once were.

Matthew Harrington is a Mass Communication student who spends most his time crying.   

No comments:

Post a Comment